• Chi ionic color illuminate shampoo helps maintain salon fresh color in color-treated hair
• Formula designed to replenish moisture and luster to chemically-treated hair
• Cleanses hair and scalp
• Formulated with Naturally Derived Ingredients
• Sulfate-Free – Paraben-Free – Gluten-Free
• Percentage of Natural Ingredients: 90%

Platinum Blonde
•Recommended for levels:
7 (dark blonde) – 10 (light blonde)
•Can be used on grey hair to neutralize
yellow tones
•Can be used to intensify grey and silver tones
How to use:
For a dose of pigment:
Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.

For more intense tones and longer lasting results:
Shampoo hair, rinse and towel dry. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature. Rinse and repeat as desired.

* Consider starting tone and level of hair color as well as porosity when determining
* shade and timing. Always use gloves. May stain porous surfaces.